Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.[2][3]
In 2013, Brazil's e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through 2014. By 2016, eMarketer expected retail e-commerce sales in Brazil to reach $17.3 billion.[48] India has an Internet user base of about 460 million as of December 2017.[49] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around 6 million new entrants every month.[citation needed] In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[50][citation needed] The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.[51]
Below this, include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. Add a default channel description that includes links to your social channels, video credits, and video-specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly. 

A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
Logistics in e-commerce mainly concerns fulfillment. Online markets and retailers have to find the best possible way to fill orders and deliver products. Small companies usually control their own logistic operation because they do not have the ability to hire an outside company. Most large companies hire a fulfillment service that takes care of a company's logistic needs.[60]
E-commerce has helped businesses establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. For example, the mass retailer Target has supplemented its brick-and-mortar presence with an online store that lets customers purchase everything from clothes to coffee-makers to toothpaste to action figures.

In the film industry, this step is called location scouting, and like every other step in this process, it’s an important part of creating a compelling video. To get started, take a look at your storyboard, and create a list of the different locations each scene requires. Depending on your video concept, you may only need one location ... or you may need a new location for each scene. 


Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.

Different platforms call for different types of videos. Youtube is great for creators putting out consistent work looking for an audience already searching for video content. Vimeo is for higher quality creative video makers aspiring to be paid for their video work, not just use video as a tool for their business. Twitter and Instagram are great for shorter videos. Facebook is another place you can upload directly to. It’s also a place you can share links to your videos from YouTube or Vimeo.
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, but it will also drive traffic to your website.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can. It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty. Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue.[65][66]
Description: Two things to keep in mind here: 1) start your description with a full URL, and 2) don’t be stingy with your description—more is… well, more. Be as descriptive and keyword-rich as possible. This will help you get found more easily by people searching YouTube for your type of content. You can also include more URLs throughout your content.
Simply put, digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working and what isn’t – typically in real time.

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[15][16] the proliferation of devices' capable of accessing digital media led to sudden growth.[17] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[18][19] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[20]
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The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[25]
For the uninitiated, the dot-com bubble burst occurred from 1997 to 2001. The rapid growth of Internet usage and adoption at the time fueled investments at incredibly high valuations and companies that haven’t even turned a profit went public. The hype wasn’t sustainable, though, and capital soon dried up. As you’ll learn below, this was ultimately one of the reasons why Boo.com (among others) shut down.
Logistics in e-commerce mainly concerns fulfillment. Online markets and retailers have to find the best possible way to fill orders and deliver products. Small companies usually control their own logistic operation because they do not have the ability to hire an outside company. Most large companies hire a fulfillment service that takes care of a company's logistic needs.[60]
To create the right video, you need to know what your end goal is. Are you trying to entertain with a music video or comedy sketch? Are you trying to teach with a tutorial or educational documentary? Are you trying to sell with a commercial or promotional video? What's the best way to visually show this genre of video? You can achieve your goal with any type of video, but generally there is one type that will accomplish your goal best.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[4] As digital platforms are increasingly incorporated into marketing plans and everyday life,[5] and as people use digital devices instead of visiting physical shops,[6][7] digital marketing campaigns are becoming more prevalent and efficient.
While there’s a common misconception that YouTubers attract only the millennial audience, thousands of popular content creators geared towards older individuals would disagree. There are YouTube stars for every interest—while the stereotypical YouTuber vlogs about beauty, video gaming or fashion, many of them make videos about home organization, parenting, car repair and everything else that could interest a consumer.

Considered as one of the biggest social media platforms, YouTube really changed the image of internet along with its contemporaries like Google, Facebook and Twitter – the titans of the modern World Wide Web. For the past decade, the internet has been transformed from a source of information into haven for different ventures like entertainment, music, games and business.
Digital marketing channels and traditional marketing channels are similar in function that the value of the product or service is passed from the original producer to the end user by a kind of supply chain.[76] For instance, a typical digital marketing channel is email. Organization can update the activity or promotion information to the user by subscribing the newsletter mail that happened in consuming. In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy.[76]
While it would be great if every person in the world was interested in watching your video, that’s probably not the case. You need to find out who your target audience is. These are people searching for stories like yours who are more likely to like and share your video and help it reach even more people. Before making your next video, really think about who you want to reach with it. Keep them in mind as you write a script, come up with shots, and design a style through editing.
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